Course Details

This course provides a detailed overview of the Psychology of Buying Satisfaction Model, which was developed by Dr. John Gora to describe how people make buying decisions.

Utilising the Psychology of Buying Satisfaction Model in sales conversations, enables you to rapidly engage clients and significantly increase the chances of clients moving forward with you.

What You’ll Learn

  • Identify how the Psychology of Buying Satisfaction applies to your own unique sales process
  • Identify the key behaviours required to successfully follow the Psychology of Buying Satisfaction model in a sales conversation
  • Explain some of the barriers that might arise throughout the sales process, and how to avoid and/or manage these barriers

Course Duration – 30 minutes