The Criteria Conversation

Course Details

You’ve no doubt heard of the term ‘trusted advisor’ or ‘business partner’. As a customer-facing professional, its ideal when we become a trusted advisor to our customer; someone who they believe is helping them to make the best possible decision.

This course will discuss how to understand a customer’s criteria, which is the first vital step to becoming a trusted advisor and is critical to understanding how they will decide if what you propose is of value to them.

What You’ll Learn

  • Explain the importance of discovering your customer’s criteria.
  • Follow the criteria questions approach to identify a customer’s emotional and logical criteria.
  • Create an action plan to improve your ability to identify and leverage criteria with your customers.

Course Duration – 40 minutes

Find out if this module will meet your training needs

This course can be customised to suit the specific needs and challenges of your team members and business. Ask us how.
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