Course Details

Many salespeople find competing against an incumbent vendor daunting and difficult to deal with.

This course will explore how to manage and approach the conversation when your prospect has an incumbent vendor or supplier.

What You’ll Learn

  • Identify what it really means when a prospect uses an incumbent provider.
  • Support your salespeople to approach the incumbent vendor conversation with the right attitude and approach, moving from Solution to Insight Selling.

Course Duration – 30 minutes