Course Details

Stories have a profound effect on our brains and our behaviour. Your customers are more likely to remember a good story and the information you provided as part of the story. It will stick with them as you work your way through the conversation.

In this course you’ll learn the key elements of Insight Stories and how to use them in your customer conversations to create insight and motivate customers to take action.

What You’ll Learn

  • Use Insight stories to connect, guide and influence customers’ thinking.
  • Use storytelling to help customers recognise the value of making changes that support their needs and wants.
  • Create a plan to improve your use of Insight Stories in your customer conversations.

Course Duration – 30 minutes