Course Details

Supports development of OMG Sales Assessment Selling Competencies

This course will help you unpack a client’s ‘buying criteria’, which is critical to understanding how they will decide if what you propose is of value to them.

What You’ll Learn

  • Explain the importance of discovering your customer’s criteria.
  • Follow the criteria questions approach to identify a customer’s emotional and logical criteria.
  • Create an action plan to improve your ability to identify and leverage criteria with your customers.

Course Duration – 40 minutes