Criteria Questions

Course Details

You’ve no doubt heard of the term ‘trusted advisor’ or ‘business partner’. As a sales professional, its ideal when we become a trusted advisor to our client; someone who they believe is helping them to make the best possible decision.

This course will help you unpack a client’s ‘buying criteria’, which is critical to understanding how they will decide if what you propose is of value to them.

What You’ll Learn

  • Explain the importance of discovering your customer’s criteria.
  • Follow the criteria questions approach to identify a customer’s emotional and logical criteria.
  • Support your salespeople to improve their ability to identify and leverage criteria with their customers.

Course Duration – 40 minutes

Find out if this module will meet your training needs

This course can be customised to suit the specific needs and challenges of your team members and business. Ask us how.
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